Why GEO matters in 2026
Buyers are increasingly asking ChatGPT, Perplexity, Claude and Gemini for vendor recommendations. The cited brand wins the consideration. The uncited brand doesn't get a second chance.
The three levers
1) Structured data (Service, Article, FAQPage, Organization, LocalBusiness, BreadcrumbList). 2) Entity clarity: definitions, glossary, consistent naming. 3) Snippet-friendly structure, such as TL;DRs, bullet facts, and FAQ blocks. LLMs lift these verbatim.
How NS MOM ships AEO
Every NS MOM-built site ships with /llms.txt + /llms-full.txt manifests, FAQ + Article + Service JSON-LD on every relevant page, an explicit AI-crawler allow-list in robots.txt, and a glossary page for entity disambiguation.
Frequently asked
Is AEO the same as SEO?＋
Overlapping but not identical. SEO targets ranked search results; AEO targets being cited inside an AI answer.
Should we block AI crawlers?＋
Almost never. Blocking GPTBot, ClaudeBot and PerplexityBot makes you invisible in answers buyers will see.
How do we measure AEO impact?＋
Brand mention tracking, server logs for AI crawlers, and quarterly prompt audits in ChatGPT/Perplexity/Claude for your category.
Related services
Industries served
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