Client
Multi-location fitness and gym studio operator (name withheld under NDA)
Industry
Fitness and Wellness
The problem
- Generic gym content was indistinguishable from every competing studio on social.
- Member acquisition had stalled with no clear path from content view to enquiry.
- Production quality did not match the in-studio experience the brand sold.
Our approach
- Rebuilt the creative direction around cinematic, social-first discovery.
- Mapped each content format to a specific step in the member enquiry journey.
- Made the studio experience, not the equipment, the subject of the work.
What we delivered
- Cinematic promotional reels shot for social-first discovery.
- Member-acquisition video content mapped to the enquiry journey.
This is a real engagement, anonymised under NDA. We discuss results, references and commercial detail on a qualified call rather than publishing headline numbers.
Services used
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