Client
Home decor and furnishings retailer (name withheld under NDA)
Industry
Retail and Home Decor
The problem
- A low-engagement category where buyers rarely interact with brand content.
- Decor decisions were framed as transactions rather than inspiration.
- No distinct voice separated the brand from catalogue-style competitors.
Our approach
- Reframed colour and decor choice as an emotional, family-level decision.
- Built a repeatable social content series rather than one-off posts.
- Used playful, lifestyle framing to raise recall in a functional category.
What we delivered
- Social content series built on lifestyle framing.
- Wall-colour guidance and designed to inspire positioning.
- Family and kid-friendly creative angles.
This is a real engagement, anonymised under NDA. We discuss results, references and commercial detail on a qualified call rather than publishing headline numbers.
Services used
More Retail and Home Decor outcomes
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