Use cases

Outcomes we've delivered across UAE industries.

Anonymised, metric-led case studies showing how the NS MOM operating system moves pipeline, revenue and risk for UAE companies.

HEALTHCARE

Abu Dhabi Clinic Group: Cost per Booked Appointment Down 47% in 12 Weeks

Replaced a fragmented media plan with a single WhatsApp-first booking funnel, DOH-compliant creative library and clinic-level attribution. Cost per booked appointment fell 47%; show-rate lifted 19%.

Cost per booked appointment: −47%Show-rate: +19 pts
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BFSI

DIFC Fintech: Stood Up MDR Coverage in Six Weeks Without Hiring

Replaced an attempt to hire an in-house SOC with managed MDR, custom DFSA-aligned playbooks, and 24×7 coverage. First in-scope incident detected and contained in 11 minutes.

Mean time to detect: 11 minMean time to respond: 38 min
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REAL ESTATE

Dubai Developer: Launch-Week Reservations Doubled vs Prior Project

Pre-launch SEO + ABM into top brokerages + investor-vs-end-user creative split delivered 2.1× the prior project's launch-week reservations.

Launch-week reservations: +2.1×Broker activation rate: +34 pts
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BFSI

ADGM Fintech: ISO 27001 + SOC 2 Type I in Five Months

Combined GRC, cybersecurity and procurement enablement to deliver ISO 27001 + SOC 2 Type I in five months — unlocking three enterprise BFSI mandates that had been stuck in security review.

Time to ISO 27001 Stage 2 pass: 5 monthsProcurement cycle time: −42%
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FAMILY OFFICE / WEALTH

Abu Dhabi Family Office: Fractional CFO Pod in 90 Days

Embedded fractional CFO + two senior analysts to close two years of books, build the investment performance dashboard, shortlist and onboard the permanent CFO. Full handover at day 90.

Time to clean books: 60 daysTime to dashboard live: 45 days
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RETAIL & E-COMMERCE

Regional Beauty DTC: Repeat-Purchase Rate Up 40% in Two Quarters

Combined drop-calendar planning, lifecycle CRM and a returns root-cause program. Repeat-purchase rate moved from 27% to 67% — and contribution margin expanded 11 points.

Repeat-purchase rate: 27% → 67%Contribution margin: +11 pts
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OIL, GAS & ENERGY

Oilfield Services Firm: Pre-qualified into Two NOC Vendor Lists in One Quarter

Rebuilt the capability statement, mapped buyer committees inside ADNOC and KOC ecosystems, ran targeted ABM, and supplied bid-ready evidence — pre-qualified into two NOC vendor lists.

NOC vendor lists entered: 2Bid response time: −58%
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HOSPITALITY

Dubai Lifestyle Hotel: Direct Bookings From 9% to 28% in Eight Months

Reduced OTA dependency from 91% to 72% via direct-booking brand, lifecycle CRM and WhatsApp guest journey. Margin expanded 6 points without ADR compression.

Direct booking share: 9% → 28%Margin expansion: +6 pts
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